Selling Fine Art Prints: The Journey of Darla Farner

By Darla Farner and Jennifer McKay

In 1998, shortly after my solo exhibition at the Governor’s Office in Salem, Oregon, I began to envision a future for my work beyond the canvas—through fine art prints. At the time, my collection included just ten paintings. Driven by the desire to share my art more broadly, I began investing in professional photography and transparency scans to produce high-quality reproductions.

Funding this endeavor often required balancing multiple part-time jobs. I started with ten transparencies, gradually reinvesting earnings into advertising and promotion. Over time, my prints began to gain recognition. They were featured in the 2007 ADEX Winners Issue of Design Journal Magazine, as well as the Design Journal Magazine Entries Issue the same year.

Design Magazine, Darla Farner — Design Magazine

In November 2006, my work received further exposure through a press release on Web PR for Dezignare Interior Design Industry News. This led to a feature on Art-Exchange.com and a showcase on a 42-inch plasma multimedia slide show at the International Hotel/Motel & Restaurant Show at the Jacob K. Javits Convention Center in New York City. Earlier, in December 2005, DÉCOR Magazine also highlighted my prints, further establishing my presence in the interior design and art publishing arenas.

As my portfolio expanded, I launched a website to market and sell my fine art prints. During this period, I was approached by a publisher from World of Art interested in producing an art book featuring my work. Although I had only 50 paintings at the time, I embraced the opportunity. The book, Vibrant Abstract/Darla Farner, was created using my original transparencies.

This experience opened doors to collaborations with additional publishers and websites. As interest in my work grew, my attention shifted from direct print sales to broader artistic ventures and partnerships. However, I never lost sight of my original vision.

To date, I have 52 transparencies available for fine art printing and have produced 21 limited-edition Giclée prints—ready for collectors, designers, and corporate art buyers. More prints can be produced upon request, with trade and volume discounts available.

After a 27-year journey, my vision for sharing my art through high-quality Giclée prints has come full circle. My prints are ideal for corporate spaces, hospitality interiors, and private collections. For inquiries or purchases, I can be reached via LinkedIn or on my Facebook Page: Darla Farner’s Art.

The path has been long and evolving, but the heart of it remains the same: making vibrant, meaningful art accessible to those who connect with it.

By Darla Farner and Jennifer McKay

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